Organizations with frontline workers are investing more than ever in employee wellbeing, yet utilization of traditional EAP and support resources remains consistently low. For HR leaders, this creates a growing gap between investment and impact; raising questions around ROI, access, and employee trust.

This session brings together perspectives from executive leadership, frontline nursing, and industry experts to unpack why employees especially in shift-based environments aren’t engaging with available support. We’ll explore the structural, cultural, and operational barriers that limit adoption, and what it takes to design a more frictionless, trusted experience.

What You'll Learn: 

• Identify the core reasons EAP and wellbeing resources fail to gain traction in healthcare environments
• Understand how shift-based work, time constraints, and workplace culture impact engagement
• Define what “frictionless access” looks like for modern healthcare teams
• Recognize the role of trust, privacy, and communication in driving adoption
• Apply practical strategies to increase awareness and utilization without relying on performative campaigns
• Evaluate success using metrics beyond utilization, including sentiment, access, and outcomes